Ilene Marcus is a speaker, author, and the CEO and founder of Aligned Workplace. Her book, Managing Annoying People: 7 Proven Tactics to Maximize Team Performance, helps to guide organizations on how to effectively navigate situations that take time away from their success. Ilene now works with Executive teams to tackle challenges created by discontinuity in policy and economic shifts. Through her thought provoking presentations, speeches, and direct mentoring, Ilene helps to create aligned workplaces where employees thrive and the success of the business benefits the entire community. Ilene knows how to translate her skill set to build workplaces where purpose, urgency, relevance, inspiration, kindness and accomplishment define the culture.
Ilene came to me with a need for a sizzle reel video and one-page speaker sheet with the goal of attracting more clients and booking more events. At the onset of the project, I sat down with Ilene to better understand her vision. We worked together to refine her personal brand, better identify her target audience, and determine specific end goals with this new content.
Next steps included extensive research on how professionals in Ilene’s field or similar fields present their own content; both statically through something like a speaker sheet and dynamically through a sizzle reel video.
The end result included a one-page speaker sheet and sizzle reel video that speak to Ilene's accomplishments and success as a speaker, consultant, and author, while maintaining a fun and playful style that echoes Ilene's personality. Check it out on Ilene’s website, Aligned Workplace, and follow her on social media to get more information on how to manage the annoying people in your life.